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2020 – 2021
Successful media crisis management
CASE STUDY
TOPDev – Recruitment
Main achievements
  • Topdev has curated some excellent programming and IT-related articles from the community due to the strength of its domain and superior SEO techniques on the Topdev website. As a result, search results for these articles have ranked higher than the original posts.
  • This has led to some misunderstandings regarding copyright violations, resulting in negative content about the Topdev brand. When users search for keywords related to the Topdev brand, they encounter negative content on the first page of Google.
  • To address this issue, we have utilized high-quality PR articles on reputable news sites and guest posts to provide positive information about the Topdev brand. These efforts explain the situation and provide evidence to protect the Topdev brand’s image.
  • Through advanced SEO methods from SEO Mentors, the positive content has surpassed and achieved higher rankings than the negative content on search engines.
Service
Crisis Management
Brand image protection
Customer
IT Recuitment
IT Recuitment platform
Objective
Media crisis management
Protecting the TopDev brand image on search engines
Result
Successful crisis management
When searching for information about TopDev, negative impact articles on the brand have been removed

CASE STUDY Recruitment

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